Let Your Stories Do The Selling.
Attract and Engage Your Clients
Through The Power Of Storytelling
ONCE UPON A TIME . . .
Selling a product or service? It’s not what business you’re in, but why you’re in business that matters to people.
My mother is 83 years old and a retired nurse. She tells me stories of when she was a little girl looking out the window as the neighborhood children played. When one of them fell down, she’d run out to them with bandages and patch them up. Mom is doing that to this day – ask anyone who visits my house. If you come in the house with a sneeze or complain of an ache or a pain, she’s in the pantry pulling out some supplement or looking through her natural remedy book for something to give you. The first aid kit is always being stocked – someone is always being patched up. She is in her glory. Mom was a nurse before she was a nurse.
What is that thing for you?
No matter what your occupation is, think about it. You’re probably doing it in some way, shape or form (even if you’re not getting paid for it) and been doing it for years for friends and family.
Are you an interior designer? You’ve been able to go into a room, move two pieces of furniture and make a house feel like a home, since you can remember.
Are you an accountant? Bet you’ve always been good at numbers.
Even online, people feel when you have passion, drive and a love for what you do. Your eyes sparkle and you come to life when you talk about it. Guess what? It comes across. Call it your digital body language.
It’s not necessarily what you do, but why you’re doing it that is your story. That story, and the way you tell it, will get your customers to know, like and trust you.
STORIES ATTRACT MORE CUSTOMERS
Tell stories about your customers . . .
How your product helped someone . . .
What made you go into business in the first place . . .
You have countless stories your customers need to hear. You just don’t know it.
Need help telling your story?
Struggling with what to post on Facebook?
I’ll help you tap in to your stories and break them into bite size pieces that you can share online for
Facebook posts, Twitter Tweets, LinkedIn Updates, Pinterest Boards and YouTube Videos.